FERRY INTL |
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Katherine Cunningham served as Director of Brand Marketing at Ferry International, a leading real estate coaching company.
During her tenure, Katherine led the brand refresh of Success Summit, widely recognized as the largest real estate conference of the year. This initiative modernized the event’s visual identity by introducing a brighter, more vibrant color palette that better reflected the energy, scale, and momentum of the experience. Beyond the visual refresh, Katherine contributed to ticket sales campaigns for Success Summit and played a key role in shaping go-to-market messaging. She also led in-depth target audience research and managed a comprehensive client interview project spanning multiple stages of the customer journey. Insights from this work directly informed future marketing strategy and content development. Conclusion: Katherine’s leadership helped elevate the brand experience, deepen audience understanding, and support sustained growth for one of the most influential events in the real estate industry. |
Branding Direction |
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Video Ad Campaigns |
